Our research shows a peer-to-peer ask is the most effective way of asking for a pledge. The best part? This can be done in-person or virtually. Figure out what your company’s policies are and reach out to colleagues to make the ask.

Pro tip: Purina uses 100+ associates to make the ask – every department has a recruited ambassador. Even virtually, you can still recruit ambassadors to encourage others to get involved in campaign events and give back.

• ►  $150 provides transportation to medical appointments for 15 low-income families
• ►  $500 provides nutritious meals delivered to 30 homebound seniors
• ►  $750 provides a night of shelter for 37 people without homes
• ►  $1,000 provides a month’s stay for a mother and her children in a domestic violence shelter

Reach out to retired employees and let them know how meaningful their support still is!

Pro tip: Bayer’s Global Chief Operating Officer, based in St. Louis, personally reaches out to St. Louis area retirees to participate in the Bayer United Way campaign.

Position the United Way campaign as a cohesive company and community goal. We are all in this together and standing United to help each other have a stronger community. Have your leadership educate employees on the value they see in this year’s campaign and the goals they hope to achieve.

• ► Generous gift
• ► Take into consideration
• ► Your gift makes a difference in the lives of people in our community.
• ► You can make a tremendous impact.
• ► With your help,
• ► I hope you’ll join your co-workers