Virtual Campaign Basics: Prepare for Launch >>
We realize some companies are continuing to stay apart, and that some are coming back together. Here are some basics of a virtual campaign to help any ECC prepare for launch, successfully.
Build Your Team
From a campaign lead to a special events coordinator to a campaign representative, each role plays an integral part in your company’s campaign.
Drives the campaign strategy, champions Leadership Giver efforts, recruits workplace champions, and wraps up campaign by recognizing the individuals who made this happen.
Bonus: This can be an ECC!
Manages all financial aspects of your campaign
Special Events Coordinator
Special Events Coordinator
Creates, coordinates and executes virtual campaign events to drive engagement – online or in-person
Your United Way of Greater St. Louis campaign representative provides strategic expertise, statistical analysis and fundraising best practices that will help you run a successful campaign.
Need to find your rep? Email firstname.lastname@example.org
Set a Goal
Work with your leadership team and your campaign representative to identify both a challenging and inspiring campaign goal that’s attainable for your company.
Hint: Think about if you want to go for dollars raised or participation. Combo of both? Talk to your campaign rep for some insight.
Make Online Giving an Option
Online giving is a great way to keep your employees engaged in campaign and give them a simple way to give back (especially if you aren’t back in the office yet). If you need help thinking through an online giving solution, contact your Campaign Representative to learn more.
PLAN VIRTUAL EVENTS
The best part about today’s technology is that it allows us to do so much more virtually than 100 years ago when United Way was just starting out. We gathered our favorite ideas for virtual events and created a run of show to help plan your virtual kickoff.
Collecting special event dollars? Contact your Campaign Representative to learn more.
Want to request a safety net agency speaker? This is a great way to educate co-workers about the issues in the community, how United Way funding supports our region and have a fun event! You can request one here.
Pro tip: Inspire co-workers by having a Torchlighter at your company share their United Way
Plan Your Communications
Creating a communications plan – for both co-workers AND your customers – gets everyone excited and rallied around the same cause. While so many of us are still staying apart, it’s more important than ever to streamline your digital communications. See our tips and tricks.
Spread the Word
Employees prefer contributing to work they find meaningful, and this is particularly important for millennials. In fact, 84% of millennials (many companies’ largest work groups) report that Corporate Social Responsibility is important to them.
Pro tip: Sharing how your company supports the community on social media can help attract top talent AND encourage your co-workers to share their excitement as well!