Communications and Social Media >>

Given the way our world has turned virtual since COVID-19, digital communications will play an important role in getting the word out about your campaign. Here are recommendations on creating the perfect communications plan.

Pro tip: Make sure messaging is consistent across all channels!

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Communication Channels

Email

Email

Take these sample emails and personalize them! Our templated communications are meant to come from you (the ECC) to your employees and co-workers.

Intranets

Intranets

Share updates on campaign through your company’s Intranet – pictures or videos from virtual competitions, video message from leadership, etc.

Social Media

Social Media

Let your customers know how you’re giving back to the community with campaign updates. Pro tip: Encourage your employees to share your posts. Brand messages reached 561% further when shared by employees on social.
#WeAreAllUnited

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The What, Where and When to Communications

You can maximize your campaign’s impact on the community by sharing your support on social media and encouraging your employees to do the same. But some things make more sense for internal communications. We’re breaking down when and where to share your campaign excitement!

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For email and intranet

  1. Rally your company around your campaign goal.
  2. Share United Way’s campaign videos and success stories.
  3. Sign-ups for virtual event opportunities (ex. Facebook Live Town Halls, webinars, Zoom Lunch ‘n’ Learns, etc.).
  4. Explain the benefits and opportunities that come with United Young Leaders and Leadership Giving.
  5. Say ‘thank you.’ Download our thank-you templates and make it special.
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For social

  1. Show how your company is getting creative for campaign (ex. virtual rallies, games, raffles, etc.).
  2. Share pictures of virtual volunteer events.
  3. Encourage employees to share why they support United Way using #WeAreAllUnited.
  4. Say ‘thank you’ to your co-workers! See our social media guide for ideas.

 

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Download our campaign communications

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Download our social media guide

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USE OUR CAMPAIGN WEBSITE TO SIMPLIFY COMMUNICATIONS

We made it easy for you. We created a campaign website, weareallunited, to help you communicate the campaign video, stories and United Way impact. Drive employees to the site to learn more about United Way since in-person kickoff events may not happen this year. Work with your United Way Campaign Representative to get the link.

Bonus: Show your company’s support and how you’re standing United for the region by making a social post that includes weareallunited.org #WeAreAllUnited. Need an example? Check our social media guide.

Action Items

Download the templated campaign calendar to plan your communications and events