Communications and Social Media >>
Given the way our world has turned virtual since COVID-19, digital communications will play an important role in getting the word out about your campaign. Here are recommendations on creating the perfect communications plan.
Pro tip: Make sure messaging is consistent across all channels!
Share updates on campaign through your company’s Intranet – pictures or videos from virtual competitions, video message from leadership, etc.
Let your customers know how you’re giving back to the community with campaign updates. Pro tip: Encourage your employees to share your posts. Brand messages reached 561% further when shared by employees on social.
The What, Where and When to Communications
You can maximize your campaign’s impact on the community by sharing your support on social media and encouraging your employees to do the same. But some things make more sense for internal communications. We’re breaking down when and where to share your campaign excitement!
For email and intranet
- Rally your company around your campaign goal.
- Share United Way’s campaign videos and success stories.
- Sign-ups for virtual event opportunities (ex. Facebook Live Town Halls, webinars, Zoom Lunch ‘n’ Learns, etc.).
- Explain the benefits and opportunities that come with United Young Leaders and Leadership Giving.
- Say ‘thank you.’ Download our thank-you templates and make it special.
- Show how your company is getting creative for campaign (ex. virtual rallies, games, raffles, etc.).
- Share pictures of virtual volunteer events.
- Encourage employees to share why they support United Way using #WeAreAllUnited.
- Say ‘thank you’ to your co-workers! See our social media guide for ideas.
Download our campaign communications
Download our social media guide
USE OUR CAMPAIGN WEBSITE TO SIMPLIFY COMMUNICATIONS
Bonus: Show your company’s support and how you’re standing United for the region by making a social post that includes weareallunited.org #WeAreAllUnited. Need an example? Check our social media guide.