Prepare for Launch >>
View a recording of United Way's ECC training!
Keep an eye on your inbox for the ECC Insider to keep you up-to-date with ways to make your campaign a success, how to engage your employees, and more.
Reach out to ecchelpdesk@stl.unitedway.org if you aren’t receiving the Insider.
Meet with your United Way representative to develop a campaign strategy.
- Identify the culture of your company and choose strategies that are tailored to your corporate culture.
- Look at previous participation levels in the campaign to find gaps and opportunities. Have you included all locations, shifts, part-time employees, retirees, divisions and labor unions?
Set a goal.
Work with your leadership team to determine if you want to focus on dollars raised, participation, or a combo of both. Did you know that companies that set a goal see higher participation rates and average gifts?
Establish a committee.
Recruit co-workers who believe in United Way and will help others get excited about the campaign. Make sure to include representation from all areas of your organization and don’t forget to include a member of the executive team!
Allocate time and budget for you to coordinate the campaign, as well as for campaign-related activities and incentives.
Schedule an agency speaker, agency tour or company volunteer projector a few weeks before your campaign launch to start getting your co-workers excited.
Send an email from the CEO endorsing the campaign.
Here’s a template email they customize and personalize with your company’s values.
Order your campaign materials.
We’ve created campaign materials, like brochures, posters to hang around the office, and more, so you don’t have to! Find out how to order campaign materials online.
Plan fun and engaging events, like a campaign kickoff, and write and schedule communications to employees.
Action Items
Explore our Campaign HQ for more support materials, resources and ideas on how to prepare and run a successful campaign.
Download a copy of our Campaign checklist ->